The GBL branch for the green economy is a new business branch that is dedicated to promoting ecotourism. GBL is at the forefront of the development of ecotourism, providing guidelines and standards, technical assistance, and educational resources. GBL’s global network of ecotourism professionals is leading the efforts to make tourism a viable tool for conservation, protection of bio-cultural diversity, and sustainable community development. We pay too much attention to this new trend as it achieves sustainability for tourism developments besides its human role for nature. Together with our partners, we support more than 3 destinations in 3 countries to deliver responsible tourism based upon globally recognized principles and the Sustainable Development Goals (SDGs).